With the continued growth and professionalisation of the sports industry, there is a rising demand for skilled professionals in roles such as program coordinators, operations Managers, and digital administrators. Industry trends indicate a shift towards greater emphasis on efficiency, technology integration, and fan engagement, driving the need for professionals who can manage the day-to-day operations of sports entities effectively.
Match attendances play a pivotal role in the success of sports administrations. Prior to COVID ticket sales were constantly growing however due to COVID they were halted. With live sport being back on, ticket and membership sales will play a huge part in the next couple years to contribute to the growth of the industry.
In 2023, the industry witnessed several key trends, including a growing emphasis on strategic partnerships that extend beyond traditional sponsorship deals to include collaborations in areas such as technology, sustainability, and community engagement. Employment rates in sales and partnership positions within the Australian sports industry remained relatively stable, with a slight increase in demand for professionals skilled in sales, negotiation, and relationship management.
The Sportstech industry within Australia has seen massive growth in recent times and has shown growth rates of 11.8% per annum in the last 10 years. The industry is forecasted to continue its sustained growth with a new wave of technologies emerging in preparation for the 2032 Olympic and Paralympic games in Brisbane. A sustained growth will demand opportunities for employees within the industry, particularly in development and IT management, seeing as ICT is the largest technology category within the industry.
Employment rates in education-related jobs within the sports industry in Australia have remained robust, reflecting the continued emphasis on physical education and sports participation in schools. With an estimated 35,000 teachers and educational professionals involved in sports programs across the country, there is a significant demand for skilled individuals to fill roles such as Head of Sport and Sports Coordinator.
The coaching industry was hurt in recent years due to the reduced number of participants in sport, as a result of COVID-19. However since then, it has slowly been on the rise again and is becoming more and more demanding in the current landscape. There are jobs available in this sector to suit everyone’s needs, as they range from casual school coaches all the way to high performance and state coaches. There has been an industry shift, in the form of gender equity as the AIS have implemented an action plan to bring more females into coaching positions across the board.
Development and community jobs within the sports industry in Australia, including roles such as development officers and program coordinators, play a vital role in promoting sports participation, community engagement, and social inclusion. Industry trends indicate a growing focus on grassroots development initiatives, with an emphasis on expanding access to sports programs and fostering talent at the community level. As a result, employment opportunities in this sector have seen steady growth, with an estimated 25,000 professionals actively engaged in community sports development roles across the country.
Industry trends underscore the growing importance of digital media and online platforms in reaching and interacting with audiences, with a significant emphasis on content creation, social media marketing, and fan engagement strategies. As a result, employment opportunities in this sector have seen steady growth, with an estimated 20,000 professionals employed in marketing, media, and communications roles within the sports industry nationwide. With sports organizations, teams, and sponsors increasingly investing in digital marketing initiatives and multimedia content production, the demand for skilled professionals in this sector is expected to remain strong.
In recent years, the sports industry in Australia has witnessed significant growth and transformation, fuelled by increasing commercialization, globalization, and technological advancements. This has led to a heightened demand for skilled executives capable of navigating the complex landscape of sports administration, including managing budgets, negotiating sponsorships, and developing long-term strategic plans. However, the availability of executive roles in the sports sector is relatively limited compared to other industries, with only a select number of top-tier positions available.
The turf industry has seen a growth over the last couple of years with a 1.8% increase in revenue. Due to COVID-19 there was a heavy loss of qualified turf managers, meaning that currently there is a high demand for qualified managers to enter the industry. The facilities operation industry has also risen over the last couple of years and has seen a steady increase in employment opportunities over the last 5 years.
Since COVID, the sports event industry has seen constant growth and current forecasts predict this growth to continue. The re-introduction of fans attending events and advancements in technology, through ticketing services, have contributed to the industry's growth. International events such as the Women’s World Cup and Formula 1 have increased sports tourism, aiding the growth of the industry.
In 2023, integrity and compliance jobs within the Australian sports industry saw continued importance and growth, driven by heightened awareness of ethical issues, regulatory requirements, and the need to preserve the integrity of sports competitions. Sports organizations increasingly prioritized the establishment of robust compliance frameworks and the recruitment of skilled professionals to oversee integrity-related matters.
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